iPeople

iPeople is a progressive, reliable company that retail and wholesale new and used Apple products, namely iPhone, iPad, iPod, MacBook, iMac, Watch of all models. iPeople is an authorized reseller and one of the biggest and most popular Apple stores and services in Ukraine.

Problem statement

The challenge faced by Apple reseller store in Ukraine was the absence of a well-defined and active presence on social media platforms, particularly Instagram and Facebook. This lack of presence was hindering our ability to connect with potential customers and engage with the existing audience effectively. Additionally, there was a pressing need for strategic advertising efforts to significantly increase sales.

Launch, impact, results

Through strategic and engaging social media content on Instagram and Facebook, our goal was to become the go-to destination for Apple products and expertise in Ukraine.

My vision included leveraging targeted advertising campaigns to skyrocket our sales numbers. Our ads were designed to reach the right audience at the right time, showcasing the value and benefits of Apple products available in our store.

Average calculated ROAS = 5 or ROI = 400%