Kindgeek
Kindgeek is an IT company that has been providing core fintech banking and payment solutions to serve as a software shortcut for businesses looking to launch their fintech products, from digital wallets to neobanks, accommodating startups and enterprise-level customers.
Problem statement
The lack of regular and effective Social Media Marketing (SMM) efforts, coupled with an overall absence of a comprehensive digital marketing strategy, hindered the ability to engage with potential clients and establish our company as a reputable player in the fintech industry. Additionally, there was a pressing need for advertising campaigns to generate leads and attract new potential clients, both internally and externally.
Launch, impact, results
My vision included the implementation of a comprehensive SMM and digital marketing strategy, utilizing various channels to increase our company's visibility and reach. We aimed to attract potential clients and generate leads through targeted advertising campaigns, both internally and externally. Furthermore, my vision extended to developing a holistic marketing strategy that aligned with our company's culture and values, fostering employee engagement and enhancing our client acquisition efforts.
Comprehensive SMM Strategy for each specific SM platform
Content Creation & SMM
Unique rebranding design materials for SMM
Unique Advertising Plan for Facebook, LinkedIn, using Sales Navigator, Insights Tags, Pixels, etc.
Audience growth (Instagram) = +124%, (Facebook) = +60%, (LinkedIn) = +192% , (Twitter) = +40%
ER% Instagram=5.1%, Facebook=2.3%, LinkedIn=4.3%, Twitter=4.6%
0.03$ per Link Click, 0.002$ per Video View, 6.25$ per Add to Cart ( Product: QA, BA Courses )
Leads generation
Feedback from client
Marta worked in our company for three years. Her ability to strategize, curate, and optimize content for diverse digital platforms is commendable. Marta possesses a great blend of analytical skills and creativity, ensuring that our content not only resonated with our audience but also drove measurable results. Anyone seeking a dedicated and hardworking content manager would be fortunate to have Marta on their team.
Yuriy Gnatyuk, Co-Founder & COO at Kindgeek